Slots.com will soon wind up in the hands of a deep pocketed organization looking to capitalize on the recent trend of buying high-value gambling domains. Likely lured by the successful $1,000,000 transaction for poker.org, the owner of slots.com decided to put this one on the auction block as well. Internet forums are buzzing (so is traffic to the site, according to Alexa) about the potential for this site to sell for even more.
So how much is a single word gambling domain worth?
They say beauty is in the eye of the beholder but in this case, it’s worth what the market will command. The mega casinos in Vegas that now soar beyond One Billion or more to construct are not financed by banks. Perhaps initially they are (on paper) but those loans are paid by L O S E R S, same goes for gambling domains. Slots are a cash cash for brick and mortar casinos so the odds of one of them snatching up this little gem for a million or more are very good. If I was a betting man…
If you’re interested and you have the pocketbook (and stomach) to bid 7 figures, here’s the 411 -
LAS VEGAS, Nevada — (PRESS RELEASE) — Slots.com is one the the Internet’s finest domains for the gambling industry, and it will be on the auction block this April.
Land based and online operators are battling heads, and wallets, for the prize of owning the URL, with the auction coming hot on the heels of the sale of Poker.org for $1MM.
Recently the domain name poker.org was sold on behalf of National A-1 Advertising to Poker Company. The deal was brokered by Sedo, which is a domain online auction market place. The price was $1 million. Prior to this the highest price fetched for a .org domain was $198,000 for engineering.org. Domain names with .com have fetched considerably higher prices in online auctions. Sex.com was sold for $14 million, fund.com was sold for $10 million, toys.com was sold for $5.1 million and candy.com was sold for $3 million. This explains why Slots.com is being tight lipped about the expected price and why no expert is willing to hazard a guess on the outcome.
In Web, Shorter is Better
Single word domain names of this nature are in demand because they are easily crawled by the search engines and usually land on top of the search results, especially if they are active. A single world is easy to communicate and has a higher recall rate among potential customers. This is what a gambling operator wants, especially after shelling out big bucks for TV and traditional advertising.
Both land based and online operators are expected to bid for the name. Slots.com would immediately be a crown jewel in their intellectual property portfolio and could tie multiple brands together into a single online destination.
The questions uppermost in everyone’s minds today are who will be the buyer and how much will they pay. After all, an industry is up for grabs.
The Opportunity
Owning Slots.com presents a unique opportunity to both land based and online gambling companies to create a viable international brand. The name Slots.com implies trust, ensures instantaneous name recognition and obtains a higher user recall rate.
How to participate:
Interested parties are being asked to email contact information to auction@slots.com. Please include your company name, contact name, email, fax, phone number, and market capitalization.
Contact: Auction@slots.com
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