PKR Poker mulls software sale

Widely considered to be the most realistic software in the world of online poker, the popular online poker PKR Poker has announced it may be willing to sell its cutting-edge 3-D software to interested partners. Unlike other poker rooms PKR would not be looking to for a cash-grab, instead they would use the software sale as a way for PKR to expand and develop in new markets.

PKR Poker CEO Malcolm Graham recently told “We’re mindful that if something happens in North America, sadly it is unlikely to be the PKR brand that will be available there, so we may well provide our technology or software to someone else…”

Established in 2006, PKR has burst onto the online gaming market –recently expanding into 3-D Blackjack and Roulette—which Graham explained was for two important reasons, a quality product and good marketing: “…absolutely the best graphical and visual experience you could imagine for playing poker… The reality is that online gaming is a lot about marketing. You’ve got to get those customers in, so marketing is important.”

In less than four years PKR has been one of the top performing online gaming sites with a growth of 356% from 2007 to 2010, with revenues increasing nearly 100-fold in that time-frame (from £347,000 to £33 million) . PKR was also ranked as one of the most successful technology companies in the UK by the Sunday Times Tech Track 100 survey.

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